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Raising investment as a woman is hard.
The standard playbook for raising money doesn't work for us.
We have to do it differently.
The good news is that we've built the playbook for female founders.
So if you want to raise investment from angels or VCs, we can teach you the rules of the game and the strategies to be successful.
Join our 8-week accelerator program,
designed for pre-seed & seed stage founders.
When women founders get less than 3% of Investment
You need a strategy to put you in that 3%
We're as frustrated with the stats as you are.
That's why we want to equip you with a rock-solid pitch, plus the tactics and know-how to help you succeed.
So that when you get in front of investors, you are confident and project authority and credibility.
Success Stories
Hear what previous Founders have to say!
"Speaking and pitching to VCs is a whole different ballgame... I can definitely tell you our total funding wouldn't have been possible if it wasn't for the transformation I went through in the investment readiness program."
⚡Raised £4.5 million
Nina Briance, Founder of Cult Mia
What you get from the Program
This is the most hands-on, high value accelerator.
An intensive 8 weeks of live (& on-demand) expert sessions, 1:1 mentoring and pitch coaching.
Pitch deck & script
Your pitch is the single most important part of your fundraise materials.
It's an art form (and almost impossible to do well yourself).
We'll craft a compelling pitch deck and script with you. Highlighting all the best bits of your business and teaching you how to answer those tricky questions.
1:1 Mentor support
You will be assigned a mentor for the duration of the program for weekly 1:1 calls.
Your mentor is your coach, cheerleader and Hive mind.
They will work with you on your pitch materials, help you hone your business plan, and answer any questions you have about the investment process.
Business deep-dive
No startup is perfect. We know your business has gaps or areas where it's not so strong.
That's totally normal.
We'll do a deep-dive with you, to help you identify those gaps. Maybe you need some advisors to bolster your team, or some additional proof points on your traction.
We'll explain what investors will expect to see, and help you plug the gaps, so your business looks like a good bet.
Investment process
We'll explain how to run a fundraising round & the tactics you need to know as a woman founder.
Covering:
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outreach emails to investors
-
getting warm introductions
-
how to run an investor meeting
-
dealing with prevention questions
-
creating momentum & competitive tension
-
closing your round
Expert advice
We host group calls with experts (and provide resources) to support you in building a picture of your business in exactly the way investors want to see it.
Sample sessions include:
-
Financial Models & Valuations
-
Product Management
-
The Investor View
-
Go-To-Market Strategy
-
Intellectual Property
-
Share Options
Pitch practice
& Demo Day
At the end of the program, there's the opportunity to participate in our Demo Day, where you'll pitch live to an audience of investors and ecosystem partners.
To get you ready, you'll get 3 pitch practice sessions with the whole cohort.
Where the program mentors and your peers will give you feedback to help you improve your pitch.
Our last Demo Day at Google in London had 300+ attendees!
All Graduates get a pitch spot!
A Breakdown of the Program
-
Investment Readiness Accelerator
£1,000 / $1,200 (+ vat)
+ 3% success fee
Price
Who is it for?
You want 1:1 expert guidance to hone
your pitch deck
You need the pressure of deadlines to focus on fundraising prep
You like scheduled sessions and
group support
You want the benefit of being able to ask questions live (to experts)
Pre-Seed/ Seed
You have a live product (or are building it during the accelerator)
Your business has some existing traction - revenue - users, etc - or you have a strong plan for how to get there
Business Stage
Approach
Supported by a likeminded cohort of Female Founders
8-week accelerator
90 day on demand access
+ ongoing fundraising support until you close
Course Length
Access to Mentors?
Weekly live 1:1 sessions
Ongoing access via email + whatsapp
Investor Demo Day
All Graduates get a pitch spot!
Program Fees
You pay a small fee when you join, then the rest only when you raise investment.
Non US Businesses
Pre-Seed or Seed
£1,000 (+ VAT)
50% deposit + 50% halfway
+
3% of what you raise (+VAT)
paid after your round closes
+
US based businesses
Pre-Seed (pre-revenue)
$2K upfront (+ VAT)
(50% deposit + 50% halfway)
+
$18K paid after your round closes
Seed (revenue-generating)
$2K upfront (+ VAT)
(50% deposit + 50% halfway)
+
$38K paid after your round closes
Most Asked Questions
What stage businesses can join the program?
Your business needs to be at ✅ pre-seed stage (where you have an MVP already launched / imminently launching / well fleshed out) or ✅ seed stage (where you have a product in market with some traction) If you're a concept stage business we recommend checking out our Zero to Launch Accelerator to help you get to MVP in 9 weeks.
How much does the program cost?
We are so confident that you'll be able to successfully close that we defer the bulk of our fees until after you successfully raise. If you do not raise within 24 months of graduating you do not owe us the deferred fees. Our fees are split into two parts: 1. Pre-Funding (at the time of the accelerator) - $1200 +vat (£1000 +vat) paid in two instalments (50% deposit, 50% halfway through the accelerator) - this is designed to be gentle on cash flow when funds are tight 2. Post-Funding (after you close your funding round) - 3% of raise amount, deferred until 14 days after you close Please note that for US businesses, we charge a flat fee: Pre-Seed (have not raised any investment before): £14K ($17.6) Seed (have raised before from Angels, Friends & Family, Family Offices, CVCs or VCs): £29K ($36.5K) We do not take any equity! Equity is your most precious resource so we recommend holding on to it as much as possible!
Our Investor Network
Our Investor Network
